- Just because I bought something from you online or in person does not mean I wish to receive marketing materials by email.
- If you do send me marketing materials by email, include a single URL to let me unsubscribe. Do not make me send you an email saying “unsubscribe.”
- Do not force me to type in my email address — I can’t be bothered, and you may have an older address that forwards to my current address.
- Do not make me tell you why I am unsubscribing.
- Do not ask me to select which marketing newsletter to unsubscribe from. I have no idea which one I’m getting because I didn’t opt-in in the first place.
- For God’s sake, do not send me an email confirming that I have been unsubscribed. I am unsubscribing because I don’t want to receive email from you.
If you fail to follow steps #2-5, I won’t bother unsubscribing. I will simply mark you as “spam” in Gmail.
Note that this increases the likelihood that other people receiving your marketing materials will instead have them delivered to their spam folder.